In the advertising world, there can be no denying that the industry is still heavily dominated by “men.” That being said, there’s no question that the latest Seamless ad to cause offense (on the heels of the “Cooking is so Jersey” aspect of the campaign) was engineered by someone with an alleged penis.
While one is all for a bout of irreverent humor at the expense of others, there are some instances where a “man” should know better and rein it in. That being said, the Williamsburg-placed Seamless ad parading the mantra of speed that insists it can deliver food “faster than this neighborhood is gentrifying” is not only behind the times in terms of speaking to what’s already transpired in “the ‘Burg,” but also a far too “light-hearted” jab at the displacement of long-standing residents in any area–New York or otherwise.
While it’s all very crafty and predictable to cater to the audience of whites most likely to use the delivery service that will bring overpriced Thai food right to their doorman, at what point does a company finally decide to weigh total insensitivity against profit margins based on a harsh media blitzkrieg?
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