Music has taken so many tumbles since Napster came along, but its latest blow is almost too egregious to bear. Not that Pitchfork Media hadn’t sold its soul long ago, but to sell the remaining modicum to Condé Nast for the price of their remaining reputation shows not only a missing a dick nature, but genitalia that’s completely inverted.
Formerly owned by Ryan Schreiber, the enterprise began so differently than what it has become, a juggernaut of advertising and reviews bought and sold not for the benefit of educating readers on “what’s good,” but what can generate “hits” to the website. Naturally, Condé Nast’s interest in the company stems from their desire for “millennial ‘males,'” even though this infers that 1) women don’t enjoy or have good taste in music and that 2) GQ, Details, Golf Digest and The New Yorker aren’t enough to quench the company’s appetite for an audience with a dick.
Undoubtedly, this is a shrewd move on Condé Nast’s part, now able to secure the entire “male” population of Williamsburg in its pocket. Not only is the selling of Pitchfork an indication of those “men” who now continue to take to heart what the site has to spout about what’s “hot” in music not having any viable taste of their own, but also that every company worth shaking a stick at feels inclined to go the VICE route and transform into the antithesis of its original intent by selling itself with the resignation of an aging showgirl.