Almost worse than “men” who drink straight up frosé is the “man” who tries to bill his pillaging of a woman’s sole right toward the dainty and femme as brosé. But beyond it being merely a word used to rebrand something distinctly feminine into something slightly more masculine (though, in truth, it might actually sound more effeminate), brosé is also its own form of beer. That’s right, in your very own grocery aisle, you can find an extra special in its douchery form of this beverage.

Those who have capitalized on a trend that has been sanctioned by the oh so appropriate unofficial spokesperson of sucking it down, Justin Bieber, are banking on the mass dicklessness of “men” not just throughout Brooklyn, but all of America. Fully aware of the laxity that has befallen the definition of machismo in the past ten years (even ancient Greeks having homoerotic encounters appear butcher in comparison to the dainty ass motherfuckers currently pervading the scene called “male”dom), beverage companies with the power to turn dicklessness into cash aren’t wasting time. As commented on by The Drinks Business, “An increasing number of male drinkers are embracing rosé in what has been dubbed the ‘brosé’ phenomenon, as rosé shakes off its female-only image and the top examples are taken more seriously as fine wines.” Now if only “men” could shake off their “pussy-only” image while drinking such fare.