It’s hard to know what makes circumstances favor the formation of a craze. In the case of Pokémon Go, perhaps all that can be said about it is that “men” of the American variety are very daft, and very easily entertained. Plus, the promise of a virtual world often holds more cachet for most than what’s contained in the real.

That being said, those riveted by the game tend to be so not just in open, outdoor settings, but indoor ones as well. Never mind that the consideration factor of this entire app is indicative of just how effortlessly selfishness has become a caricature of itself in the modern epoch, but let us also take a moment to consider the inanity of the game’s concept. A “man” literally holds his phone up to the location he’s in–probably the Williamsburg waterfront if he’s especially dickless–and takes a picture of the Pokémon for, Christ knows what, posterity? The bottom line is, it’s all so flippant, and only compounded by the “man” who chooses Williamsburg as the milieu for virtually throwing a ball “in just the right way” at something to capture it or using “stardust and candies” to acquire more power. Though, in many instances of the successful Williamsburg denizen, he is using something akin to stardust and candies to get by on a wing and a prayer that cultivates the illusion of luxury.