Men Who Have Been Told They’re Great Their Whole Lives But Are Actually Total Basics.

There are many “men,” particularly those who live in Williamsburg or were born in New York, who have this unbelievably false sense of being amazing and/or somehow special. This imagined feeling of superiority generally stems not only from no one telling them that their shit is basic, but, worse, the fact that there are those who bolster these “men’s” self-inflated opinions of themselves.

"Hi, I'm John Basic."

“Hi, I’m John Basic.”


The “man” who is delusional enough to think he’s great, but in actuality utterly normal, doesn’t make it happen all on his own. It starts from a very early age, usually caused by his equally delusional mother filling his head with ideas of grandeur. Because one’s early years are so formative, the “man” as “boy” gets it ingrained in his head that he truly is fantastic, when, in reality, he is a total basic. Hence, he lives in Williamsburg and will invariably shop at the J. Crew that’s now open on Wythe.

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